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Citizen Participation | Opinion Survey | Miscellaneous II. General Attitudes Toward City & Neighborhood III. Perceptions of Neighborhoods IV. Perceptions of the City Over Time V. More on Crime and Punishment (Taxes) VII. Attitudes Toward Purchasing a Home VIII. Notes and Trends on Demographics Executive Summary In September 1999, Attitude Research Company completed field-work on a 405-sample survey of residents of St. Louis City. Proportional quotas were established in each of ten regions of the City to ensure that the sample accurately depicted a geographically representative mixture of City residents. The survey was designed to test public opinion about the direction of the City and of specific neighborhoods, to prioritize programs and services, and to understand how City residents choose their neighborhoods and their homes. The sampling error for a sample size of 405 is plus-or-minus 4.9%. General Attitudes toward the City Fewer than half (46.2%) were optimistic about the City of St. Louis, saying that things in the are "moving in the right direction," while about one in four (27.4%) said they were "off track and moving in the wrong direction." Respondents were somewhat more optimistic about their specific neighborhoods in the City. Response St. Louis City Your neighborhood Right direction 46.2% 57.5% Mixed 20.7% 14.8% Wrong direction 27.4% 25.9% Other/Don't know 5.7% 1.7% To put these results in context, ARC typically measures "optimism rates" for a city that range between 60% and 80%. In a recent survey in the Overland area of St. Louis County, 60.0% said the County was "headed in the right direction" and 67.9% were optimistic about their area of the County. In a series of similar questions, 61.3% felt that St. Louis is a better place to live than five years ago, and slightly fewer (58.2%) said that their area is in better shape than five years ago. Likewise, 57.5% say that they expect the City to get either much or somewhat better in the future, and 54.0% expect their neighborhood or area of the City to improve in the near future. These results are certainly more positive than those in the chart shown above, but are hardly overwhelming. Slightly more than two in five (42.7%) felt they received either an "excellent value" (3.7%) or a "good value" (39.0%) for the tax dollars they pay to the City of St. Louis. A majority (54.1%) said they receive either a "not so good value" (28.4%) or a "poor value" (25.7%) for their tax dollars. Perceptions of Neighborhoods We asked survey participants to respond to a series of statements that might be used to describe their neighborhoods. Although there were a few concerns that were highlighted in this series of questions, respondents for the most part expressed positive attitudes toward their neighborhoods. Survey participants seemed to consider the neighbors and the leadership to be the strongest assets in their neighborhoods. More than four in five (83.0%) said that the phrase "neighbors who care" was either very or somewhat descriptive. Three in five (62.0%) felt they had a strong neighborhood organization, and strong majorities agreed that they had effective local political leadership (61.0%) or strong neighborhood leaders (57.0%). And only about one quarter (27.9%) felt that the phrase "too many racial tensions" was even somewhat descriptive of their own neighborhoods. There were mixed emotions about the services provided by the City. Four in seven (57.0%) felt that the phrase "poor city services" was descriptive. At the same time, 72.3% felt that the phrase "efficient and responsive city services" was also descriptive. Clearly, a considerable number of respondents agreed with both statements. Similarly, we received mixed responses regarding investment in properties in the neighborhoods. Three quarters (75.3%) felt that "building owners who invest in their property" was a descriptive phrase. But at the same time, 43.0% were concerned about "absentee owners who don't care about the neighborhood," and 62.5% felt that there was "not enough money invested in upkeep of residential property." Perceptions of the City We asked survey participants to respond to a similar series of statements regarding changes in the City over the past five years. The top three concerns were a litany of the familiar: 75.3% were concerned about "more vacant and abandoned buildings," 75.3% felt that "there are growing perceptions of the dangers of crime," and 65.7% agreed that "the public schools are getting worse." Note that, in another question, 70.9% said they felt either very (10.9%) or mostly (60.0%) safe from crime, and fewer than half (46.9%) said that crime had increased during the past year or two. Public opinion typically lags behind actual crime numbers: although national crime statistics have decreased dramatically over the past decade, public perception of crime has only recently begun to improve. Some positive statements about the City also received high response levels. Three quarters said that the phrase "there are more things to do in the City now compared to five years ago" was descriptive, and almost as many (72.6%) agreed that "there is a renewed interest in the City on the part of business investors." City-level political leaders still do not receive top marks. A slight majority (53.9%) felt that the phrase "there is more integrity in City government" was descriptive, and 34.9% said that this phrase was not very or not at all descriptive. Similarly, respondents were fairly split regarding the phrase "City government is more efficient now." Fewer than half (47.4%) felt this was a descriptive phrase, but 43.9% said this was not descriptive. Priorities for the City We asked respondents to assume that the City had additional money to spend on programs and services, but not enough to meet all the needs that exist. We then read a series of programs on which this hypothetical money might be spent, and asked them to use a seven-point scale to rate the importance of each possible priority. We interpret a rating of "7" as being a top priority, and any rating of "5" or more as being at least somewhat important. By far, the top priority for the City was "more support for the schools." More than three in five (62.0%) gave this a "7," indicating that it was a top priority, and 87.2% assigned a "5" or more. The only other program that received a score of "7" from more than half (53.1%) of the respondents was "more or faster demolition of vacant buildings." Vacant buildings are not as widespread a concern as other items – a little more than three quarters (77.5%) designated this a "high priority," assigning it a "5" or more – which by this measure placed vacant buildings in the middle of the pack of issues. Vacant buildings are clearly an issue that is localized in specific neighborhoods, rather than area-wide. Improving major City streets (80.2%), improving youth programs (80.2%) and additional job training programs (80.0%) were rated as high priorities ("5" or more) by large percentages of respondents. A new baseball stadium is clearly not a high priority. Only 15.3% assigned this a score of "5" or more, with three quarters (75.6%) of the respondents assigning this a low score between "1" and "3." Clearly, St. Louis residents feel there are more important issues facing the City than replacing Busch Stadium. In our last substantive section (before we asked a few demographic questions), we asked respondents to tell us what kinds of features they might look for if and when they buy a house. Every item on our list was considered to be at least somewhat important by at least 80% of the respondents. So we concentrate instead on those house features that were assigned a rating of "very important." Topping the list with 90.4% was the safety of the neighborhood. This was by far the most important issue, with only one survey participant (0.2%) saying it was "not very important." (Such unanimity is virtually unheard-of in survey research.) Five other issues were also top-tier concerns and would lead any list that did not include safety. Large percentages of "very important" ratings were assigned to: the quality of public education (78.3%), friendly and helpful neighbors (74.3%), the size of the house for the money (73.6%) how well you expect the house to do as an investment (73.1%), and "a house that requires fairly little work to maintain and keep up" (72.6%). Unfortunately, many of the features prevalent in City houses were also lower on the priority list. Fewer than half assigned "very important" ratings to: the interesting cultural life (35.8%), location near recreational activities (36.8%), proximity to work (42.5%) and the architectural charm of the house (42.7%). These are all house features where we might expect City houses and City neighborhoods to have a perceptual edge over those in the suburbs. To conclude, results of this survey research indicate mixed emotions toward the City of St. Louis. Respondents described their own neighborhoods positively, and seemed to feel optimistic about the resurgence of business and job opportunities in the City. However we also measured lower levels of optimism than we have found in other research, with high levels a result of concern about the usual suspects: schools and crime. Full Report I. BACKGROUND In September 1999, Attitude Research Company completed field work on a 405-sample survey of residents of St. Louis City. The survey was designed to test public opinion about the direction of the City and of specific neighborhoods, to prioritize programs and services, and to understand how City residents choose their neighborhoods and homes. Proportional quotas were established in each of ten City regions to ensure that the sample accurately depicted a geographically representative mixture of City residents. In this report, we present major findings for each item, along with any interesting and significant differences in response by those in various demographic groups. The sampling error for a sample size of 405 respondents is plus-or-minus 4.9%. II. GENERAL ATTITUDES TOWARD CITY & NEIGHBORHOOD Fewer than half (46.2%) were optimistic about the City of St. Louis, saying that the City in general is "moving in the right direction." More than one-fourth (27.4%) felt the City was "off track and moving in the wrong direction." As is typical, respondents felt somewhat more optimistic about their individual neighborhoods (57.5% thought their neighborhoods were moving in a positive direction). Response St. Louis Your neighborhood City or area of city ________________________________________________ Right 46.2% 57.5% Mixed 20.7% 14.8% Wrong 27.4% 25.9% Other/DK 5.7% 1.7% To put these results in context, ARC typically measures city "optimism rates" between 60% and 80%. In a recent (unrelated) survey in the Overland area of St. Louis County, 60% said the County was "headed in the right direction" and 67.9% were optimistic about their area of the county. • Not surprisingly, younger and wealthier respondents tended to be more positive about the direction of both City and neighborhood, with 64.3% of those making $80,000 or more a year agreeing that things were moving in the right direction, as opposed to just 41.1% in the under $20,000 bracket. (For the survey overall, fully 59.3% earned less than $40,000 annually.) • Within specific neighborhoods, residents of the Near Southeast area were least happy with both the direction of the City (25.0% agreeing the City was on track) and their own area (32.1%). Residents of the Northwest area, the West Central Corridor, the East Central Corridor, the Southwest area and the South Central area remained optimistic (above 50.0%) for both City and neighborhood. In a related series of questions, 61.3% felt that St. Louis is a better place to live than five years ago, while slightly fewer (58.2%) said their own area is in better shape than five years ago. Likewise, 57.5% say that they expect the City to get either much or somewhat better in the future, and 54.0% expect their neighborhood or area to improve in the future. These results are certainly more positive than those in the chart shown above, but are hardly overwhelming. • Respondents with higher levels of education tended to be more optimistic. More than six in ten (64.7%) of college graduates believed their neighborhood was much or somewhat better than five years ago. For those whose education exceeded a college degree, 67.6% felt similarly optimistic. • African Americans generally felt more positively about the future of their neighborhood than did white respondents. Three in five (62.0%) of African Americans expected that the future would be much or somewhat better; only 48.2% of white respondents agreed. III. PERCEPTIONS OF NEIGHBORHOODS Using a series of statements, respondents were asked to decide if a given statement did or did not reflect their own impression of their neighborhood. They were asked if each statement was very descriptive, somewhat descriptive, not very descriptive or not at all descriptive of their neighborhood. Responses were generally positive. The following chart will show, in order, those statements that were considered the most descriptive to respondents. We will then demographically analyze each statement.
Neighbors Who Care • More than four in five (83.0%) found this phrase to be either "very" or "somewhat descriptive." Too Many Racial Tensions • Only 27.9% felt this to be accurate, with those who rent rather than own their residence agreeing somewhat more often (35.3%). Neighborhood breakdowns suggest that East Central Corridor residents (41.7%), South Central area residents (43.7%), and Near Southeast side area residents (39.3%) also perceive more racial tensions than do those in other areas. As expected, those who felt the City to be moving in the wrong direction also tended to find racial tensions to be somewhat more prevalent (39.6%). Strong Neighborhood Leaders • Over half (57.0%) felt that this statement accurately described the area where they live. Renters felt less positively (only 50.0% agreeing) as did younger people with only 44.8% of those between the ages of 18 and 24 agreeing. Those residing in the Northeast area felt significantly less comfortable with their local leadership; only 34.1% agreed that the phrase spoke to their neighborhood situation. A Strong Neighborhood Organization • While 62.0% of the total sample agreed that this phrase was either "very" or "somewhat descriptive" of their area, regional results differed widely (see chart, below). Region Percentage Agreeing ____________________________________ North 50.3% Central 78.6% South 66.3%
Poor City Services & Efficient and Responsive City Services
• Over half (57.5%) felt that "poor city services" did indeed reflect the situation in their neighborhood, with younger people (79.3%) and African American respondents (65.1%) in particular agreement. However, presented with the nearly opposite phrase, "efficient and responsive city services," 72.3% also agreed with this statement. Clearly, respondents are ambivalent about their city services. Building Owners That Invest in Their Property & Not Enough Money Invested in Upkeep of Residential Property • Again, two somewhat oppositional statements revealed conflicted feelings. Three in four (75.3%) agreed that the statement "building owners that invest in their property" described their neighborhood, although renters were somewhat less likely to concur (66.4%). However, confronted with the complementary statement of "not enough money invested in upkeep of residential property," almost two-thirds (62.5%) felt that this, too, described their situation. It may be that while residents do feel that landlords and owners invest, they would like to see still more done. (Those in the Near Southeast area felt particularly strongly, with fully 85.7% agreeing that not enough money had been invested locally.) Neighborhood Instability • Just over half (57.3%) perceived this to be an accurate description, with younger people and those who have occupied their current residence for from 3-5 years in particular agreement (72.4% and 71.0%, respectively). This question elicited very little variation across geographical categories, although the Near Southeast area once again placed at the high end of the spectrum with 67.9% in agreement. Absentee Owners Who Don't Care About the Neighborhood • While most (43.0%) did not find absentee owners to be a problem, those from the Northeast area (61.0%), the South Central area (62.5%) and the Near Southeast area (60.7%) did perceive a greater problem. Effective Local Political Leadership • Most agreed (61.1%), although not overwhelmingly. Again, those on the Northeast area seemed most unimpressed with local leadership; only 36.6% concurred with the statement.
IV. PERCEPTIONS OF THE CITY OVER TIME Next, we asked participants to respond to a similar series of questions, this time regarding changes in the City over the past give years. The top three concerns were a litany of the familiar: 75.3% were concerned about "more vacant and abandoned buildings," 75.3% felt that "there are growing perceptions of the dangers of crime," and 65.7% agreed that "the public schools are getting worse." This information is depicted in the following chart:
Note that, in a related question, 70.9% said they felt either "very" (10.9%) or "mostly safe" (60.0%) from crime. Fewer than half (46.9%) said that crime had increased during the past year or two. Public opinion typically lags behind actual crime numbers and while national crime statistics have decreased dramatically over the past decade, public perception of crime rates has only recently begun to improve. There Are More Things to do in the City Now Compared to 5 Yrs. Ago & There Are Fewer Reasons to Visit the City • Fully 76.5% felt that there are indeed "more things to do," a very high result. Younger respondents (86.2%) and those immediately past retirement (86.6%) expressed overwhelming support for this statement. Even those unhappy with the value they receive on taxes paid weighed in with 74.4% in agreement. On a slightly more pessimistic note, 41.5% nonetheless felt that "there are fewer reasons to visit the City" now than in the past. More Vacant and Abandoned Buildings • This statement also drew a very high level of response (75.3% agreed overall). The Central region seemed less concerned (66.1%) than its neighbors to the North or South, but, within these regions, certain neighborhoods did express near-uniform agreement with the statement. The Near Southeast area (96.4%), the Northwest area (84.2%) and the North Central area (90.2%) stand out and clearly have strong feelings regarding this topic. The Are More Jobs Opportunities in the City Than Five Years Ago • More than half (58.8%) agreed that there are more job opportunities now than five years ago, with those in the under-$20,000 income bracket in especial accordance (69.6%). However, three neighborhoods fell below the fifty-percent level in their responses: North Central, West Central Corridor and Near Southeast (see chart, below). Region Percentage Agreeing (statement is Very or Somewhat Descriptive) __________________________________________________ Upper North area 60.6% Northwest area 65.8% North Central area 46.3% Northeast area 68.3% West Central Corridor 45.5% East Central Corridor 50.0% Southwest area 56.7% South Central area 72.9% Near Southeast area 46.4% Southeast area 63.3%
The Jobs Available in the City Are Higher-Paying Than 5 Yrs. Ago • Only 47.7% felt that available jobs are "higher-paying than five years ago." This question generated relatively little variance in response, although those in the Northeast area and the Near Southeast area felt the opposite might be more true: 39.0% of Northeast siders said this statement was "not very" or "not at all descriptive," and Near Southeast area residents offered a nearly identical response (39.3%).
The Public Schools Are Getting Worse • As usual, respondents found it easy to agree with this sentiment, and nearly two-thirds (65.7%) did so here. Tellingly, those of an age likely to have elementary school children (25-34) were less pessimistic (only 54.4% in agreement). On the other hand, those who feel their taxes are not put to good use were exceptionally likely to agree (73.1%); since they already feel their taxes represent a poor value, it seems likely they would also be unwilling to rectify the perceived school problem with any sort of public monetary infusion: why throw good money after bad? (Note: this survey was conducted before recent publication of the decision to decertify the St. Louis Public Schools. It is to be expected that such a major news event would alter perceptions of the schools.)
City Government is More Efficient Now & There Is More Integrity in City Government • Almost half of participants (47.4%) concur that "City government is more efficient now," although residents in the Upper North area are a good deal less confident (33.3%). A somewhat higher percentage (53.8%) agreed that "there is more integrity in City government," although older residents consistently evinced more suspicion than did younger ones. Also, those in the West Central Corridor exhibited outright distrust, with only 40.9% agreeing with the statement on integrity.
There Is a Renewed Interest in the City on the Part of Business Investors & There Is Less Confidence in the City as a Place to Do Business • Most (72.6%) felt confident that business investors have shown "a renewed interest in the City." Those with middle-income levels of $40,000-59,000 were in especial agreement (80.3%), together with those dwelling in the East Central Corridor vicinity (50.% said the statement was "very descriptive," as opposed to just 28.9% of respondents overall). Again, Near Southeast area residents showed their general pessimism: only 10.7% felt the statement to be "very descriptive," and fully 32.1% disagreed entirely. Responding to the similar statement of "there is less confidence in the City as a place to do business," 53.3% agreed; participants evidently feel uncertain in this area: of those same middle-income respondents who earlier agreed so prominently with business investors' interest, 30.3% now state that "less confidence" is "very descriptive" of the City. There Are Growing Perceptions of the Danger of Crime • Three quarters (75.3%) believe this to be true, headed up by the youngest and oldest respondents (86.2% and 86.0%). Those who work in the city and the county expressed nearly identical responses (76.6% and 75.0%). (This trend toward similar if not identical attitudes within these two groups appears virtually throughout the sample.) Those who work outside the home agreed exactly with both those who do and the sample at large: 75.3% agreed with the statement. Finally, those residing in the Central region (particularly East Central Corridor) found crime to be less of a concern, as only 60.7% felt the statement reflected their experience.
V. MORE ON CRIME AND PUNISHMENT (TAXES) Participants were asked if they felt "very safe," "mostly safe," "mostly unsafe," or "very unsafe" from crime in St. Louis. Despite their overall perceptual concerns recorded earlier, fully 60.0% agreed that they felt "mostly safe," with only 27.7% feeling unsafe. Younger respondents felt most at risk (37.9% combined from "mostly" and "very unsafe"). Differences of opinion along racial or gender lines were negligible, as were any discrepancies between those who work and those who do not. Only one area citywide topped fifty percent in the category of those who felt generally unsafe, that being Near Southeast (53.6%). Meanwhile, in a related question, 37.3% felt that crime had "somewhat increased" in the past year or two, while 46.2% believed it had decreased or not increased at all. Near Southeast, however, continued to express its dissatisfaction, where 67.9% believed that crime had increased. One quarter (25.0%) of those said it had exhibited a "dramatic" increase. Slightly more than two in five (42.7%) felt they received either an "excellent value" (3.7%) or a "good value" (39.0%) for the tax dollars they pay to the City of St. Louis. A majority (54.1%) said the receive either a "not so good value" (28.4%) or a "poor value" (25.7%) for their tax dollars. African Americans expressed greater displeasure: only 31.3% felt they received an "excellent" or "good value." Three neighborhoods responded with greater than normal unhappiness regarding taxation: Upper North, Northwest and North Central. These areas all felt strongly that they received a "not so good" or "poor value," to the tune of 75.8%, 71.1% and 73.2%, respectively.
VI. PRIORITIES FOR THE CITY We asked respondents to assume that the City had additional money to spend on programs and services, but not enough to meet all the needs that exist. We then read a series of programs on which this hypothetical money might be spent and asked participants to use a seven-point scale to rate the importance of each possible priority. We interpret a rating of seven ("7") as being a top priority, with any rating of five ("5") or more as being at least somewhat important. It is likely that the nature and structure of the question induced somewhat more "priority" responses than would be natural given a hypothetically tighter budget. That said, by far the top priority for the City was "more support for the schools." More than three in five (62.0%) gave this a "7," and 87.2% assigned the schools a "5" or more. The only other program to receive a score of "7" from more than half (53.1%) of the respondents was "more or faster demolition of vacant buildings" (see chart below).
Assistance for Businesses Located in the City • While 63.5% thought that "assistance" rated a priority of "5" or higher, only a quarter (25.4%) gave it a "7." Renters (72.4%) and those who have only been in their current residence for from 0-2 years (77.9%) felt stronger than most that this might be a general priority ("5" or higher). Curiously, respondents located in the Near Southeast area displayed by far the most variance within the seven point scale, with an especially high proportion (17.9%) rating this issue as a "1." More Landscaping and Beautification • An almost equal number (63.0%) believed that landscaping and beautification ought to be a general (five through seven) priority. The African American community tended to feel more strongly about this issue (70.5% as opposed to just 56.6% for Caucasians), with 30.1% rating this a "7." East Central Corridor residents felt even more strongly that landscaping, etc., is important, with 58.3% giving it a "7" and 83.3% assigning it a "5" or higher. Meanwhile, the middle-class voting block (earning between $40,000 and $59,000 annually) had significantly less interest in City spending on this issue: only 48.5% assigned it a "5" or higher. More Youth Programs • A sizable 80.5% gave a "5" or higher here. Most enthusiastic of all were those who gave the City only mixed reviews in terms of its overall direction: 95.2% of this group gave a "5" or above. And, not surprisingly, younger respondents (aged 18-24) also gave a strong "thumb's up" to this proposal, with 96.6% agreeing to a "5" or higher. Improving Major City Streets & Improving Side Streets and Alleys • The possibility of revamping major streets drew a "5" or higher from four out of five (80.5%) respondents, with a notable holdout from the middle-class. Of those making between $40,000 and $59,000, only 65.2%––still a firm majority, but well below the average––agreed to a rating of "5" or more. East Central Corridor residents were similarly ambivalent: 50.0% assigned major City streets a "7," but only 16.7% assigned it a "5" or "6." Presented with the possibility of "improving side streets and alleys," popularity remained high but definitely dropped off as 71.9% assigned the matter a "5" or greater. Attitudes toward taxation (and, presumably, public works like street paving) did not vary much from the sample norm; 71.1% of those who felt their taxes returned a good value assigned a "5" or higher, while 73.1% of those who felt their taxes returned a poor value did the same.
More Support for the Schools • Respondents were overwhelmingly consistent (as above), and 62.0% assigned this issue a "7." A general, if imprecise, upward trend for increased support can be seen as the participant's education level rises, such that those who held only a high school degree or lower gave schools a "7" 57.1% of the time, while 73.0% of college graduates assigned it that same score. Relative wealth also proved a delineating factor, such that those in the two upper income brackets ($60,000-$79,000 and $80,000 and up) also gave the issue a "7" with greater frequency (75.0% and 78.6% respectively). In fact, fully 97.2% of those in the $60,000-79,000 bracket gave the schools a "5" or higher. Geographically, the Northeast area gave special credence to school support, where 95.1% assigned the issue a "5" or higher. (The Near Southeast placed second with 92.9%.)
Parks and Recreation Programs • The parks received wide support, but substantially fewer allowed themselves a rating of "7" than in other statements within this series (30.9% being the response rate for making this a "very" high priority). Overall, 77.0% assigned the issue a "5" or greater, although those in the 25-34 age group were noticeably less enthusiastic, as 68.4% of them gave the parks a "5" or higher. The Southwest area also gave less support to parks funding; only 60.0% of these residents assigned this topic a "5" or higher––and only 18.3% thought it merited a "7," a very low score indeed. Assistance to Help Low and Moderate Income People Afford Good Housing • When asked to assign a priority to help for "low-to-moderate income affordable housing," several trends became apparent. In general, 72.3% gave the issue a "5" or higher, which is not radically different from the support given the parks. However, certain subgroups exhibited differing and divergent opinions of their own. First, renters were far more likely (81.9%) than owners (68.2%) to assign such housing a "5" or greater. Next, those with two or more children were much more supportive than those with one or none. More than eight in ten (85.1%) of those with two children agreed that more of such housing support deserved a "5" or greater on the priority scale, and 80.6% of those with three or more children felt the same way. Younger respondents (82.8%) tended to give more weight to this issue than older respondents. Also, African Americans (82.5%) felt more strongly (giving a "5" or higher) about affordable housing than did white respondents (64.0%). Neighborhoods also exhibited substantially differing views (see chart, below). Neighborhood Percentage w/6-7 Percentage w/1-3
Upper North area 63.6% 9.1% Northwest area 55.3% 5.3% North Central area 70.7% 14.6% Northeast area 70.7% 4.9% West Central Corridor 43.2% 13.6% East Central Corridor 58.3% 16.7% Southwest area 33.3% 21.7% South Central area 54.2% 18.7% Near Southeast area 50.0% 14.3% Southeast area 48.3% 25.0% It may be that different geographical and demographic groups have different expectations of what terms such as "good" and "affordable," or even "low-income" might mean, thus producing these rather wild swings in relative support and/or agreement with the statement. Additional Job Training or Job Placement Programs • Adding funds to such programs was moderately more popular than funds for low or middle income housing, with 80.0% rating it a priority of "5" or higher. Residents of the Southwest area tended to be less supportive, with only two-thirds (65.0%) assigning those same scores.
More of Faster Demolition of Vacant Buildings • The prospect of demolishing vacant buildings also drew widespread support: 53.1% gave the matter a "7," and 77.5% assigned it a "5" or higher (No one group deviated from this overall response by more than 13.2 percentage points, demonstrating a relative consensus on the issue). East Central Corridor area residents assigned this issue the greatest weight, as 75.0% of these respondents rated building demolition as a "7" on the priority scale. Improving Public Transit • Transit improvements drew an enthusiastic response, but notably fewer respondents (36.0%) were willing to assign this issue a "7." Still, three out of four (75.6%) gave the matter a "5" or higher. Clearly, many people consider this to be an important issue, but not as immediate as building demolition. Not surprisingly, upper-income respondents ($60,000-$79,000 and $80,000 and up) attached far less importance to transit issues, with only 66.7% and 64.3%, respectively, giving a "5" or above. Also unsurprising: those with lower incomes found transit to be more important than the average respondent. More than four in five (83.9%) of those with incomes of below $20,000 assigned a "5" or higher. More than four in five in the following four neighborhoods gave this issue a "5" or higher: the North Central area (80.5%), the Northeast area (85.4%), East Central Corridor (83.3%) and the South Central area (87.5%).
More Assistance to Neighborhood Groups • The possibility of giving neighborhood groups increased attention or finances drew a more ambivalent response. Only 25.9% gave this a high priority of "7," and just 69.9% rating it a "5" or higher. African Americans gave more weight to this issue, with 35.5% giving it a "7," and 53.0% giving it a "6" or "7." Caucasian respondents, meanwhile, showed little enthusiasm with only 18.0% assigning a "7" and 38.6% a "6" or a "7." Certain neighborhoods showed somewhat more interest in this issue, with 81.8% of those in the Upper North area gave the statement a "5" or higher; 82.1% of those in the Near Southeast area did the same. Helping to Build a New Baseball Stadium • The citizens of St. Louis are clearly not prepared to divert funds for a new baseball venue. Three out of four (75.6%) assigned this issue a priority of "3" or lower, with only 5.9% suggesting that replacing Busch Stadium ought to be a high ("7") priority.
VII. ATTITUDES TOWARD PURCHASING A HOME In our last substantive section (before we asked a few demographic questions), we asked respondents to tell us what kinds of features they might look for if and when they buy a house. Every item on our list was considered to be at least somewhat important by at least 80% of the respondents. Therefore, we will concentrate on those home features which were assigned a rating of "very important" as opposed to "somewhat important," etc. This information is depicted in the chart below.
The Size of the House for the Money • More than seven in ten (73.6%) agreed that the size of a home relative to its cost is "very important." Those with three or more children were more likely to agree (83.3%) that this would be a "very important" consideration. How Well Your House Does as an Investment • Younger respondents tended to be more investment-conscious and supported this statement more than the average respondent. While 73.1% of participants overall felt this to be a "very important" consideration, 86.2% of those in the age group of 18-24 assigned it the same importance. Perhaps more tellingly, the next age bracket (25-34), comprised of recent or potential home buyers, also felt strongly: 87.7% felt home investment to be a "very important" issue. Similarly, 83.3% of those who are new to their current residences (living there for from 0-2 years) believed home investment performance to "very important," together with 84.5% of renters (presumably speaking only as prospective buyers). Geographically, 87.8% of the residents of the North Central area gave the matter a "very important" rating, while only those in the West Central Corridor seemed uncertain, as only 59.1% were willing to commit to that same "very important" rating. It should be noted, however, that when combining the "very" and "somewhat important" categories, no neighborhood dropped below 92.7% approval, thus demonstrating a consistent belief that a home's investment performance remains a pressing and abiding concern. How Close You are to Work • Respondents obviously felt this to be a much lesser priority. Only 42.5% agreed that proximity to work was a "very important" factor in choosing a home. Still, while it was not likely to be a deciding factor for many, it remained a popular determinant of where to live, with a combined 85.9% believing this to be either "very" or "somewhat important." How Safe is the Neighborhood • Only a single respondent (0.2%) felt that safety was "not at all important." Everyone else, fully 99.8%, decreed that safety is at least "somewhat important", and most––90.4%––cast their vote for safety being "very important". Such unanimity is virtually unheard of in survey research. Clearly, a strong sense of security is an overwhelming factor in choosing a home. The Architectural Charm of the House • Aesthetics do matter. More than four out of five (86.4%) agreed that architectural "charm" would be either "very" (42.7%) or "somewhat important" (43.7%) in choosing a home. Those who have been at their current address for between 11-20 years were especially apt to agree: 51.7% claimed that architectural charm was "very important" to them. African Americans also, as a group, responded more positively on balance, with 56.6% agreeing that architectural charm merited a "very important" rating. (Compare to just 32.9% for white respondents.) Turning to neighborhoods, half or more from the following areas thought this issue to be "very important": Upper North (57.6%), Northwest (52.6%), the Northeast area (63.4%) and East Central Corridor (50.0%). Two neighborhoods in particular showed dramatically less enthusiasm for aesthetic considerations: the West Central Corridor and Near Southeast. Only 29.5% of West Central Corridor residents gave the matter high importance and the number was even slightly lower in Near Southeast, just 28.6%. However, all neighborhoods still weighed in at 81.7% or above when "very" and "somewhat important" responses were combined, with agreement regularly running up into the ninetieth percentiles. The House Has All of the Modern Amenities I Want • Slightly less than half (47.4%) felt this determinant to be "very important" in choosing a home, with 87.4% in agreeing at least "somewhat." Those currently in or past college were clearly less concerned with amenities (only 29.4% and 37.8%, respectively, thought the matter to be "very important"), as were younger people in general. In fact, all age groups below fifty tended to give amenities less weight (see below). Age of Respondents % Assigning Amenities "Very Important" Rating ____________________________________________________ 18-24 37.9% 25-34 36.8% 35-49 36.7% 50-64 53.8% 65-74 59.7% 75+ 60.0% Other determinants also affected the extent to which people felt comfortable assigning amenities a high priority in home selection. Those in the lowest income bracket ($20,000 and below) were noticeably more willing to rate the issue as "very important" (57.1%), with middle income brackets closer to the norm. The highest bracket ($80,000+) showing outright disdain for the importance of "modern" amenities (just 21.4% gave it a "very important" rating). Looking to individual areas, one neighborhood in particular (North Central) found amenities to be a compelling determinant, with three out of four (75.6%) rating this statement as "very important". The entire South region seemed less impressed, where only 37.2% were willing to give the matter equal weight. The Quality of Education • St. Louis citizens remain consistent in the importance they assign to the schools and education. More than three out of four (78.3%) agreed that this statement was "very important" in choosing a home. Certain groups agreed to an even greater extent, notably those in the youngest (93.1%) and oldest (90.0%) age brackets. Education level was not a determining factor, with all levels staying within five percentage points of the norm; responses within income levels were also generally unvaried. Respondents with three or more children tended to be more concerned (88.9% believed this to be "very important"), as were African Americans (87.3%).
A House That Requires Little Work to Maintain • Again, the overwhelming majority of respondents (just under three in four, or 72.6%) felt this issue to be "very important" in choosing a home. Those with nothing beyond a high school education (83.9%), those not working (84.7%) and those without computer access (87.3%) were even more apt to agree. Again, African Americans felt more strongly on this issue than did Caucasians: 84.9% of African Americans gave low maintenance a "very important" rating, compared to a still-strong but notably smaller number of Caucasians (64.0%). (When combining "very" and "somewhat important" responses, these variations tend to bottom out, with 96.4% of Caucasians agreeing overall with the statement and 95.3% of African Americans doing the same.) Only three neighborhoods (West Central Corridor (56.8%), Southwest (60.0%) and South Central (56.2%)) demonstrated substantially less support for this issue. How Good Are the Municipal Services • A majority (63.2%) still found this to be a "very important" factor in home selection, but it did not receive the kind of support found in most of the other choices given. Still, 95.3% agreed at least to some extent that this was a viable determinant, with relatively little variation throughout. How Interesting is the Cultural Life • Still a popular factor, but not nearly so important to the vast majority of respondents. Only 35.8% were willing to describe cultural life as being "very important" in selecting a house. Residents of Near Southeast were especially uninterested, with only 25% agreeing with the majority. Those in the Upper North area (27.3%) and Southeast (26.7%) were also unenthusiastic. Things for the Kids to do Close to Home • Two-thirds (66.7%) felt this to be "very important", with overall agreement ranging into the nineties in every demographic and geographic category (except for East Central Corridor residents, where "only" 83.3% felt this deserved to be either "very" or "somewhat important"). A Big Yard • Less than half (45.9%) agreed that this could be a "very important" factor in making a decision on a house. However, those in the lowest income bracket ($20,000 and below) felt more strongly: 64.3% felt that a big yard deserved to be a "very important" factor. Renters also leaned toward a yard's importance, with just over half (54.3%) believing this to be a "very important" issue. Those with internet access generally cared less about the world outside, with 34.4% agreeing that a yard would be "very important" for them. Caucasian respondents were significantly less likely (36.0%) than African Americans (59.0%) to worry about the yard.
Friendly and Helpful Neighbors • Nearly three quarters of respondents (74.3%) found this to be a crucial issue in selecting a home and described it as being "very important." Not surprisingly, increased wealth meant a decrease in dependence on neighbors, and those in the lowest income bracket ($20,000 or less) were most enthusiastic about the prospect of good neighbors (80.4% felt them to be "very important"). In general, any variations across category lines were blurred when "very" and "somewhat important" descriptions were combined, with many groups agreeing quite literally 100% with the general importance of helpful, friendly neighbors. Location Near Recreational Activities • Only a third (36.8%) believed this to be "very important," probably reflecting the general mobility of our age (cars, bicycles, public transport, etc.). This is born out be the greater support shown from those with lower incomes: half (50.0%) of those making less than $20,000 a year described the proximity to recreational areas as being "very important" in selecting a home. Residents of the South Central area were less interested in this issue, and only 16.7% found the matter "very important." Convenience to Shopping • While no more crucial overall to most than the previous statement (85.9% felt this was at least "somewhat important", compared to 83.0% for the issue of recreational activities), it did generate a great deal more enthusiasm, with just over half (50.4%) believing this to be a "very important" matter. Those who work in the County, perhaps already used to commuting longer distances, found this to be substantially less pressing (only 31.6% found this to be "very important"). Again, those on limited incomes ($20,000 and below) were significantly more vocal about how crucial shopping can be: 70.5% found shopping proximity to be "very important". (Those with greater wealth showed a very consistent downward trend in the weight they assigned this issue.) Also, those who do not work found shopping to be a major determinant, with 66.3% agreeing that this was of great importance. Two neighborhoods also stick out, these being the Northeast area and East Central Corridor, with 70.7% of the former and 75.0% of the latter agreeing that convenient shopping is "very important" in the home selection process.
VIII. NOTES AND TRENDS ON DEMOGRAPHICS To make better sense of the survey's results, a few notes are in order regarding the nature of the respondents. First, substantially more home owners were polled than renters (68.4% to 28.6%), so questions regarding home purchase likely reflect more heavily the opinions of those who have already been through the process and, therefore, might well be considered both "older and wiser." Second, only 7.2% of respondents fell into the 18-24 age bracket, and while this group tended to deviate somewhat from the general norms, the margin for error within such a small group is quite large (plus or minus 16%) and thus their responses should be treated with caution. Third, almost three in five (59.3%) earned less than $40,000 a year and respondents in categories higher than this were few and far between; opinions expressed within this sample by those with lower incomes will tend to be substantially more accurate. Overall, those with computer and internet access tended to be more positive across the board; such access and optimism can probably be paired with general relative affluence and a correspondent higher level of education.
IX. SUMMARY AND CONCLUSIONS St. Louis remains divided on the direction of the City as a whole and while feelings about specific neighborhoods are generally more optimistic, the mood is not as positive as might have been expected. Perceptions of City government and officials still remain mixed at best, as do perceptions of the various services provided by the City. On the other hand, most respondents seemed optimistic about a resurgence of business and job opportunities in the City. Schools continue to be a priority and a cause for concern, as a large majority believes the schools to be in trouble and in need of more support (including financial). Schools and educational value also turned up as a prime determinant in the context of selecting or buying a house. Clearly, maintaining the school system remains a salient topic for most City residents. Vacant buildings and their eventual fate (possibly including demolition) consistently drew high levels of response, with certain neighborhoods––especially the East Central Corridor, the Northwest area and North Central neighborhoods––agreeing to a greater extent than others. Other top-tier concerns for those seeking housing included helpful and friendly neighbors, the size of the house for the money, the home's future investment performance and, finally, low maintenance. Unfortunately, many of the features most prevalent and available in City houses were also lower on the priority list. Fewer than half assigned "very important" ratings to topics including: interesting cultural life, location near recreational activities, proximity to work, and the architectural charm of the house. We might expect City houses and City neighborhoods to enjoy a perceptual edge over those in the suburbs in all of these departments, but not if the public maintains a relative lack of interest. Safety and crime prompted strong responses across the board, as they tend to do. Nothing was more important to the potential home-buyer than the safety of the neighborhood. Overall optimism about the City is no doubt tied directly to the respondent's sense of personal security. St. Louis' neighborhoods often disagree with one another regarding perceptions of the City and the relative importance of the City's various future priorities. For example, the Near Southeast side tends to be less optimistic than most, while the East Central Corridor tends to have very different attitudes about housing and spending. Any citywide policy initiatives should clearly take such variances into consideration.
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